This update provides information on recent changes to the fee structure of a widely used streaming platform. The news brings attention to adjustments in monthly rates and regional pricing that affect both new and existing subscribers.

Beginning August 21, 2025, the monthly cost in the United States has risen from $9.99 to $12.99. New users will experience this change immediately, while current customers will notice the updated fee within the upcoming 30 days. In addition, certain international regions will see a matching increase, even though the annual plan of $99.99 and bundled offerings that start at $19.95 per month are maintained at their previous prices.

This change represents the second notable price adjustment in under two years; the previous rise, also by $3, occurred in October 2023. The announcement comes at an interesting time—almost immediately after a trailer was released for the fourth season of one of the platform’s main series, and during a period of speculation regarding the potential end of a long-standing sports broadcast agreement with a major league.

Despite the elevated cost, the streaming service continues to garner critical success. One of its favorite comedy-dramas is set to return for another season, while another series leads the Emmy conversation with 27 nominations. A new series has also made headlines by breaking records with 23 nominations. Furthermore, a variety of respected original productions and acclaimed films—such as Napoleon and a high-profile crime drama centered on events related to the Flower Moon era—demonstrate the service’s commitment to premium content.

Some highlights that underscore the platform’s strong reputation include:

• The return of a celebrated comedy-drama series
• A series topping the Emmy nominations list
• A debut show that has broken nomination records
• A slate of original shows and films with critical acclaim

Are you among the subscribers of this streaming service?