This new campaign showcases a refreshing approach to promoting Nintendo Japan’s early childhood line, My Mario, by presenting a creative series of stop-motion animations on YouTube. The mini-films bring a classic character to life in a playful and engaging format.

The series consists of three brief episodes, each running about a minute. In these shorts, a plush representation of the famous character is seen in humorous everyday situations. The animations capture the beloved character’s well-known phrases, recognizable sounds from the long-running game series, and familiar musical cues that have become synonymous with his image.

• Three stop-motion animation shorts
• Each episode lasts approximately one minute
• Features a plush version of the character in playful scenarios
• Includes iconic catchphrases and sound effects
• Accompanied by classic tunes that instantly evoke familiar memories

The creative use of stop-motion and the integration of timeless elements from the franchise underscore Nintendo’s innovative approach to reinvigorating its cherished product lineup for a new generation. You can explore all the episodes from this series on YouTube.