French Esports Team Prioritizes Brand Integrity Over Uniform Partnership Terms

This article discusses a recent decision made by a prominent French esports team regarding a partnership opportunity presented by a well-known game developer. The organization weighed the offer against its history and brand values before coming to a conclusion that aligns with its interests.

The French team decided not to participate in a collaboration that would have seen their decal featured in a popular vehicular soccer game. Their chief executive explained via a social media platform that the terms presented did not adequately reflect the value they believe their brand represents.

The proposal on the table was uniform for all organisations, offering inclusion as cosmetic content with a revenue share based on sales from this year. However, the team noted that previous arrangements had been structured around different criteria involving sales percentages for every purchase.

According to the CEO, the current approach does not suit their longstanding record in the sport, particularly given a challenging performance season in the competitive scene. He mentioned that, despite constructive discussions which were appreciated, the final offer fell short of their expectations considering the rapid development timeline set for the decal.

He further elaborated that the decision was strictly a business one, emphasizing that:

• The progress achieved in event production and scheduling.
• The new marketing agreements for clubs.
• The enhancements in trophy quality and overall presentation.

He reiterated the team’s fondness for the game and its ongoing support over the years. While expressing regret that the fans might feel disappointed by the lack of a decal this season, he stressed the necessity of protecting the club’s long-term interests. As a form of compensation, he promised that the season would still feature an abundance of trophies and celebratory achievements.