Assassin's Creed Shadows: Surpassing 5 Million Players and Generating $350 Million in Revenue

This report highlights the impressive milestone reached by Assassin's Creed Shadows, a game that has steadily built a strong following since its launch in late March. Although its debut was not as rapid as that of Monster Hunter: Wilds, the title has gained significant traction for Ubisoft.
Recent figures from the French developer indicate that the game has now attracted over five million players. As the title is mainly available through standard purchase methods—with the exception of Ubisoft+—this number likely offers a good estimate of the actual copies sold.
By doing some quick calculations, assuming a retail price of $70 and roughly five million copies sold, the estimated revenue stands at around $350 million. When compared to the previously reported budget of about $117 million—which includes marketing expenses—this performance marks a notable commercial success for Ubisoft, even though the budget might seem unexpectedly modest given the large team involved in its creation.
- Over five million total players reached
- Estimated revenue around $350 million
- Reported budget of approximately $117 million
- Strong market performance for Ubisoft
If you have not yet experienced Assassin's Creed Shadows, this achievement might be a good incentive to learn more about the game through available reviews and assessments.